<aside> <img src="/icons/priority-high_gray.svg" alt="/icons/priority-high_gray.svg" width="40px" /> Next Level


Hey, I’m Gian. I help founders scale their brand through content. If you want to brainstorm with me a custom strategy for your brand, book an intro call here.

1. Social TV Show

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Social media is the new TV. Create series that your audience can follow—whether it’s challenges, interviews, gameshows, or docuseries.

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Ex. Kollective - Cold Hard Truth

2. Founding Story

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People want to know the why behind your brand. Share your mission, vision, and what drives you.

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Ex. Poorboy Coffee

3. Collab Content

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Partner with influencers, athletes, or customers who amplify your message.

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Ex. Represent 24/7 x William Goodge

4. Behind The Scenes

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Today’s audience craves transparency. Show them how your product is made, who are you collaborating with, and what does your process look like.

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Ex. On - The Secret of Lightspray

5. Narrative Building

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Your brand is more than a product; it’s a story. The stronger your narrative, the more your audience will identify with it, growing your fan base into a community—even a cult following.

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Ex. Tracksmith Running - The Year of The Amateur